Birkenhead is a town in the Metropolitan Borough of Wirral, England. It is on the Wirral Peninsula, along the south bank
of the River Mersey, opposite the city of Liverpool. At the 2011 census, it had a population of 88,818.
The area is dominated with well-established industrial and commercial uses and is accessed from the west via the M53 motorway linking with the A15139 and the A554 and from the east via the Queensway Tunnel. The area is set to benefit from significant financial investment through the creation of the Wirral Waters Masterplan tasked to create a mixed-use, high-density, highly sustainable project that will elevate and regenerate the area to the benefit of its existing community.